General Questions

If you are unable to find your finished materials, to check the status of an order, contact customer service at

On average, 5-7 business days for offset, 1-3 business days for digital.

This is the workflow SWP performs in order to meet due dates.

Estimate > CSR > Enter Job Ticket > Set up > Client Uploads Job via Insite > With Insite, Client is able to view Soft Proof, See Issues, Make Changes > Approval > Hard Proof > Print

Note: You can request a PDF proof using FTP.

Insite is SWPs exclusive software to load and preview “soft proofs” of your files once it’s quoted by your salesperson. Insite is only for offset printing, not digital.

We can print on a variety of stocks, everything from paper to plastic and foil substrates. There are so many options it is best to engage with your sales rep to discuss your needs.

Art Questions

Bleed is a printing term for artwork referring to the edge of the finished piece. Go to “File” > “Adobe PDF Preset” > “High Quality PDF” > Save your file. On the left rail, select “Marks and Bleeds”. On “Marks”, check “Crop Marks” and “Bleed Marks”. Under “Bleed and Slug”, check “Use Document Bleed Settings” followed by “Export”.Tip: If you press “W” on the outside of your work in the grey area in InDesign, you will be able to see the finished artwork with your bleed. (Just be sure that your artwork goes beyond the red bleed line.)

Almost all software programs will allow you to generate a PDF file. If you go to “File” on the menu bar, you will find a “Save As” or “Export” or “Print” option. Select PDF.

For a smooth process, we prefer to work with native files and High Quality PDFs for the best results. PDFs are print ready and are the fastest to work with for digital print jobs.

If color is critical, we suggest coming in for a press check. SWP is a G7 Certified printer and has a Customer Lounge onsite to for you to review your hard copy proof to ensure the best quality.

Mailing Questions

A mailing list and current mailing permit. Good excel files that include Columns with First Name, Last Name, Company, Address, etc. work with our Variable Data software.

We also want to remind you that when submit your mailing permit, that it is a current one. We have a number of direct mail pieces that don’t go out on time because we learn that the permit is not up-to-date.

Tip: Go to to learn how to update / apply for a permit.

USPS charges additional for portrait files because of Aspect Ratio. When preparing artwork, be mindful that USPS, not SWP, has size and weight requirements for postcards, envelopes, large envelopes and packages.

Tip: Go to to review size and weight requirements to avoid upcharges.

USPS requires an area for address and postal barcode with a clear background. Designs submitted should be white with a minimum of 3 ½ inches. In order for the postal barcode to clear, USPS barcodes need a clearance of 2in x 4 in. Templates can be found on USPS.

There are multiple reasons USPS was unable to deliver mailing. USPS typically has 3-4 lines for address labels that are limited to 50 characters per line. Spelling can be a factor as well. For example, street names require Dr., St. Ave., Cir. in order to be delivered to the correct address.