SWP Marketing Solutions
Track, Measure and Analyze Marketing Data
SWP can link the impact-power of direct mail with the interactive capabilities of the Internet. The result is the conversion of direct mail recipients into qualified, educated prospects and valued customers. SWP can help you create, manage and analyze your marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can not only improve your direct mail response rates, but provide relevant content in response preferences, engage respondents in more meaningful dialogue and most of all: convert respondents into revenue!
What are QR Codes?
QR Codes come from Japan. They are used to take a piece of information from a transitory media and put it into your cell phone. QR Codes are used in advertising in magazines, menus, direct mail, brochures, etc. Once the QR Code is in your cell phone, it can be used as an interactive tool, for example:
• It could give you details about that business (allowing users to search nearby locations)
• It could show a URL which can click to see a movie trailer
• It could even give you a coupon which you can use in a local outlet
How does the cell phone read the code?
The cell phone needs a QR Code reader that can be downloaded from the internet. It literally takes 1 minute for someone with an iPhone or Android phone to find and install the reader.
How do you generate a QR Code?
That’s what SWP will do for you.
Will your customers use them?
QR Codes are still relatively new in the United States. Right now, few may use them, but those that do will appreciate your visionary approach, and those that don’t will certainly be inquisitive which may open the door for conversation and a potential sale.
Add QR Codes to any print advertising, flyers, posters, invitations, brochures, etc. containing:
• Product Details
• Contact Details
• Offer Details
• Event Details
• Competition Details
• A Coupon
Contact SWP for a brochure with more detailed information on our Cross Media Marketing Solutions. For a quote, call Trevor Tully at 713.777.3333, ext. 117.
Long time printing veteran, Jim Walker was honored with the Silver Medal Award from the Houston chapter of the American Advertising Federation at its 2015 American Advertising Awards on February 19th at Minute Maid Park. The Silver Medal Award is … [...]
Last night, SWP picked up its ‘Benny’ at The 2014 Premier Print Gala in Chicago, IL. Tim and Barkla Tully attended the ceremony where the ‘Benny’ was presented to Southwest Precision Printers (SWP) for its entry, LSI Robway in the Brochures and Broadsides, … [...]
Look who’s talking about Southwest Precision Printers around the web! Many of the most reputable websites in the printing industry have been announcing SWP’s Benny win. Printing Impressions (piworld.com) http://www.piworld.com/article/southwest-precision-to-be-honored-with-first-place-benny-award/1 Digital Producer.com http://www.digitalproducer.com/article/Southwest-Precision-Printers-to-Be-Honored-with-a-Prestigious-First-Place-Benny-Award-at-the-2014-Premier-Print-Awards-in-September-in-Chicago-3370136 Consumer Electronics Net.com http://www.consumerelectronicsnet.com/article/Southwest-Precision-Printers-to-Be-Honored-with-a-Prestigious-First-Place-Benny-Award-at-the-2014-Premier-Print-Awards-in-September-in-Chicago-3370136 What They Think.com … [...]
Southwest Precision Printers (SWP) of Houston, was recently notified that it will be awarded the Benny, the highest honor at the 2014 Premier Print Awards for their entry, LSI Robway. The Premier Print Awards, the graphic arts industry’s largest and … [...]
Finalists have been announced for the Printing Industries of the Gulf Coast’s (PIGC) 2014 Graphic Excellence Awards (GEA), which will be held on Wednesday, April 16th. Listed below are the SWP entries that have won an Award of Excellence or … [...]
Southwest helps clients bring home ADDY® Awards Southwest Precision Printers (SWP) helped several of its clients bring home prestigious awards at the 2014 American Advertising (ADDY®) Awards on February 13, 2014. Among the several winning pieces that SWP helped produce … [...]
• 9 Awards of Excellence • 12 Best of Category • Division III – Gold • Division III – Silver • Division III – Bronze • Finishing Division – Bronze • Best of Show, 2nd Runner Up • People’s Choice … [...]
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The finalists were announced for the Printing Industries of the Gulf Coast’s (PIGC) 2013 Graphic Excellence Awards (GEA), which will be held on Wednesday, April 17th. Listed below are the SWP entries that have won an Award of Excellence or … [...]
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