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Marketing Solutions

SWP Marketing Solutions

Track, Measure and Analyze Marketing Data

Marketing Solutions

SWP can link the impact-power of direct mail with the interactive capabilities of the Internet. The result is the conversion of direct mail recipients into qualified, educated prospects and valued customers. SWP can help you create, manage and analyze your marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can not only improve your direct mail response rates, but provide relevant content in response preferences, engage respondents in more meaningful dialogue and most of all: convert respondents into revenue!

What are QR Codes?

QR Codes come from Japan. They are used to take a piece of information from a transitory media and put it into your cell phone. QR Codes are used in advertising in magazines, menus, direct mail, brochures, etc. Once the QR Code is in your cell phone, it can be used as an interactive tool, for example:

 

• It could give you details about that business (allowing users to search nearby locations)

• It could show a URL which can click to see a movie trailer

• It could even give you a coupon which you can use in a local outlet

How does the cell phone read the code?

The cell phone needs a QR Code reader that can be downloaded from the internet. It literally takes 1 minute for someone with an iPhone or Android phone to find and install the reader.

How do you generate a QR Code?

That’s what SWP will do for you.

Will your customers use them?

QR Codes are still relatively new in the United States. Right now, few may use them, but those that do will appreciate your visionary approach, and those that don’t will certainly be inquisitive which may open the door for conversation and a potential sale.

Add QR Codes to any print advertising, flyers, posters, invitations, brochures, etc. containing:

• Product Details

• Contact Details

• Offer Details

• Event Details

• Competition Details

• A Coupon

Contact SWP for a brochure with more detailed information on our Cross Media Marketing Solutions. For a quote, call Trevor Tully at 713.777.3333, ext. 117.

 

 

 

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2014 Graphic Excellence Award Finalists Announced

Finalists

Finalists have been announced for the Printing Industries of the Gulf Coast’s (PIGC) 2014 Graphic Excellence Awards (GEA), which will be held on Wednesday, April 16th. Listed below are the SWP entries that have won an Award of Excellence or … [...]

SWP Produces Gold!

TopHonors

Southwest helps clients bring home ADDY® Awards Southwest Precision Printers (SWP) helped several of its clients bring home prestigious awards at the 2014 American Advertising (ADDY®) Awards on February 13, 2014. Among the several winning pieces that SWP helped produce … [...]

SWP on ESPN!

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SWP Wins BIG at Graphic Excellence Awards

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• 9 Awards of Excellence • 12 Best of Category • Division III – Gold • Division III – Silver • Division III – Bronze • Finishing Division – Bronze • Best of Show, 2nd Runner Up • People’s Choice … [...]

Great Article from International Paper

GOOD READ

Is It Worth Printing? Down To Earth, A Practical Look at Environmental Issues and Trends         CLICK READ MORE

2013 Graphic Excellence Award Winners Announced

Finalists

The finalists were announced for the Printing Industries of the Gulf Coast’s (PIGC) 2013 Graphic Excellence Awards (GEA), which will be held on Wednesday, April 17th. Listed below are the SWP entries that have won an Award of Excellence or … [...]

Are You Ready for OTC?

OTC_CMYK

Graphic Excellence Award Entries Turned in on Friday, 2/15

The annual regional print competition gives Southwest Precision Printers the opportunity to recognize our customers and superb craftsmanship of our employees. The pieces entered in the competition will represent the finest printed materials produced by the leading printers and designers … [...]

Metrix Speeds Turnaround at Southwest Precision Printers

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SOUTHWEST PRECISION PRINTERS TAKES HOME TOP HONORS

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Southwest Precision Printers (SWP) took home top honors at the 2012 Graphic Excellence Awards Gala on Wednesday, April 18th, taking home an impressive 23 awards: • 14 Awards of Excellence • 8 Best of Category • Best of Division III … [...]

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