Marketing Solutions

SWP Marketing Solutions

Track, Measure and Analyze Marketing Data

SWP can link the impact-power of direct mail with the interactive capabilities of the Internet. The result is the conversion of direct mail recipients into qualified, educated prospects and valued customers. SWP can help you create, manage and analyze your marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can not only improve your direct mail response rates, but provide relevant content in response preferences, engage respondents in more meaningful dialogue and most of all: convert respondents into revenue!

What are QR Codes?

QR Codes come from Japan. They are used to take a piece of information from a transitory media and put it into your cell phone. QR Codes are used in advertising in magazines, menus, direct mail, brochures, etc. Once the QR Code is in your cell phone, it can be used as an interactive tool, for example:

• It could give you details about that business (allowing users to search nearby locations)

• It could show a URL which can click to see a movie trailer

• It could even give you a coupon which you can use in a local outlet

How does the cell phone read the code?

The cell phone needs a QR Code reader that can be downloaded from the internet. It literally takes 1 minute for someone with an iPhone or Android phone to find and install the reader.

How do you generate a QR Code?

That’s what SWP will do for you.

Will your customers use them?

QR Codes are still relatively new in the United States. Right now, few may use them, but those that do will appreciate your visionary approach, and those that don’t will certainly be inquisitive which may open the door for conversation and a potential sale.

Add QR Codes to any print advertising, flyers, posters, invitations, brochures, etc. containing:

• Product Details

• Contact Details

• Offer Details

• Event Details

• Competition Details

• A Coupon

Contact SWP for a brochure with more detailed information on our Cross Media Marketing Solutions. For a quote, call Trevor Tully at 713.777.3333, ext. 117.