SWP Marketing Solutions
Track, Measure and Analyze Marketing Data
SWP can link the impact-power of direct mail with the interactive capabilities of the Internet. The result is the conversion of direct mail recipients into qualified, educated prospects and valued customers. SWP can help you create, manage and analyze your marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can not only improve your direct mail response rates, but provide relevant content in response preferences, engage respondents in more meaningful dialogue and most of all: convert respondents into revenue!
What are QR Codes?
QR Codes come from Japan. They are used to take a piece of information from a transitory media and put it into your cell phone. QR Codes are used in advertising in magazines, menus, direct mail, brochures, etc. Once the QR Code is in your cell phone, it can be used as an interactive tool, for example:
• It could give you details about that business (allowing users to search nearby locations)
• It could show a URL which can click to see a movie trailer
• It could even give you a coupon which you can use in a local outlet
How does the cell phone read the code?
The cell phone needs a QR Code reader that can be downloaded from the internet. It literally takes 1 minute for someone with an iPhone or Android phone to find and install the reader.
How do you generate a QR Code?
That’s what SWP will do for you.
Will your customers use them?
QR Codes are still relatively new in the United States. Right now, few may use them, but those that do will appreciate your visionary approach, and those that don’t will certainly be inquisitive which may open the door for conversation and a potential sale.
Add QR Codes to any print advertising, flyers, posters, invitations, brochures, etc. containing:
• Product Details
• Contact Details
• Offer Details
• Event Details
• Competition Details
• A Coupon
Contact SWP for a brochure with more detailed information on our Cross Media Marketing Solutions. For a quote, call Trevor Tully at 713.777.3333, ext. 117.
• 9 Awards of Excellence • 12 Best of Category • Division III – Gold • Division III – Silver • Division III – Bronze • Finishing Division – Bronze • Best of Show, 2nd Runner Up • People’s Choice … [...]
Is It Worth Printing? Down To Earth, A Practical Look at Environmental Issues and Trends CLICK READ MORE
The finalists were announced for the Printing Industries of the Gulf Coast’s (PIGC) 2013 Graphic Excellence Awards (GEA), which will be held on Wednesday, April 17th. Listed below are the SWP entries that have won an Award of Excellence or … [...]
The annual regional print competition gives Southwest Precision Printers the opportunity to recognize our customers and superb craftsmanship of our employees. The pieces entered in the competition will represent the finest printed materials produced by the leading printers and designers … [...]
Southwest Precision Printers (SWP) took home top honors at the 2012 Graphic Excellence Awards Gala on Wednesday, April 18th, taking home an impressive 23 awards: • 14 Awards of Excellence • 8 Best of Category • Best of Division III … [...]
Yesterday the finalists were announced for the Printing Industries of the Gulf Coast’s (PIGC) 2012 Graphic Excellence Awards (GEA), which will be held on Wednesday, April 18th. Listed below are the SWP entries that have won an Award of Excellence … [...]
SWP gets a new Heidelberg! Southwest Precision (SWP) is in the process of adding a new press on the production floor in its Large Pressroom! The new Heidelberg CD 102 is currently being installed and should be up and running … [...]
Southwest Precision Printers is proud to announce the launch of our newly redesigned website. By updating our main site, we’ve been able to improve navigation and provide enhanced interactive services to our clients. The new-look website will also contain the … [...]
TOP 5 POSTS
- SWP Wins BIG at Graphic Excellence Awards
- Great Article from International Paper
- 2013 Graphic Excellence Award Winners Announced
- Are You Ready for OTC?
- Graphic Excellence Award Entries Turned in on Friday, 2/15