Traditional Marketing Materials
Southwest Precision Printers is a commercial printer and we never forget our modest beginnings in commercial printing. For over 42 years, SWP has been putting ink on just about anything it will stick on. If you can think it, we can print it.
Integrated Marketing Strategies that Deliver Results
Let SWP create the link between a successful marketing campaign and your customers. Southwest Precision Printers supports all of your advanced marketing initiatives such as brand control, franchise control, vehicle advertising, cross media marketing and direct mail initiatives.
Maintaining Brand Identity
Building a strong brand creates a landmark idea or icon for your customer base to identify. SWPs online marketing portals allow you to extend the ability to personalize your company’s branding integrity guidelines.
Get More Advanced – Data is King!
To have effective marketing campaigns, you need to get your material in front of the right eyes. SWP’s Direct Mail and Cross Media Marketing services have the ability to narrow in on your target audience and provide precise and directed marketing pushes toward the audience you want.
Anatomy of Cross Media Marketing
Starting with the industry’s most sophisticated market research data, SWP’s cross media marketing specialists work with you to create relevant and highly targeted ad campaigns using strong calls to action and the particular strengths of print media, direct mail, targeted emails, personalized landing pages and other online marketing techniques, campaigns that can dramatically increase response rates.
Lower Cost, Higher Conversions
With increased response rates come increased conversions. But since cross media marketing isn’t necessarily about increased advertising but more effective use of existing resources, costs per conversion decrease.
More Than Just Response Rates
There’s more to cross media marketing than just response rates. Campaigns can collect a wealth of data on the specific interests and buying patterns of consumers with real time data and reports from personalized landing pages and other online features. And that data not only provides immediate insight into a campaign’s effectiveness but can be used to create even more effective campaigns.
Still one of the most effective and cost-efficient sales tools any business can have, direct mail done well can make a world of difference to a company’s bottom line. SWP’s cutting edge digital technology ramps up the power of direct mail with unprecedented customization and personalization and a significantly higher return for your marketing dollars
High Impact, Low Rates
Our direct mail specialists can create high impact mailings that get noticed by your target audience and delivered at the lowest possible postage rates.
Direct Mail + Variable Printing = Increased Profits
With SWP Solutions’ high-tech variable data printing and print on demand services, direct mail is nothing short of amazing in its ability to be customized with personalized messages, varying price points and offers, and even customized images, while still taking advantage of low direct mail rates. Together, it adds up to higher response rates, increased customer loyalty, and a much greater return on your investment.
Direct Mail and Cross Media Marketing
For more even more power from your direct mail dollars, Southwest Precision Printers offers cross media marketing solutions that coordinate direct mail with online marketing and other media efforts.
From ballpoint pens to fine crystal, quality promotional products from SWP are great tools to create brand awareness, build customer loyalty, motivate employees, and as corporate gifts. With thousands of items available, there’s a promotional product sure to fit any budget or need.
Solutions That Leave an Impression
Variety is the Spice of Life and Promotions, too!
Product categories include wearables, drinkware, desk and office accessories, recognition and award items, food gifts, electronics, watches, writing instruments and more. And with prices ranging from pennies to thousands of dollars and a product list ranging from pens to flag poles, billiard tables and giant inflatables, you can be assured of getting the impact you want.
Taking Promotions to the Next Level
Powerful marketing tools in their own right, promotional products become even more powerful combined with print, direct mail and online marketing efforts in cross media marketing campaigns. Use them as incentives for prospects to fill out interest surveys or for visiting a website or retail location. Offer them as value added extras for purchases. There’s no limit to the innovative ways custom imprinted promotional products can help promote your business.
Variable Data Printing (VDP)
3X Higher Response Rates Than Traditional Direct Mail! The secret to successful marketing has always been targeting and positioning of your unique benefits. Our variable digital printing equipment allows you to customize your one-to-one marketing materials with personalized messages, varying offers and price points, personalized URLs (PURLs), as well as tailored images and artwork.
Unique, targeted printed materials designed specifically for each customer.
Bigger returns on your marketing dollar
Higher response rates and greater customer loyalty help achieve better ROI.
Stand out from the crowd by having unique marketing for each of your targeted customer segments.
Integrating your variable printing directly with SWP’s in-house mailing services lowers your total marketing costs.
Different versions of a printed piece for different audiences or uses can be quickly created, proofed and printed. And short runs of products such as binder sets and multi-page booklets are much more affordable.
Variable printing is a key component of our Cross Media Marketing solution which allows for the interaction of your marketing across print, email and the web. It can also be integrated with our complete print management services for online customization of your digital pieces while maintaining control of your brand and expenses.
A wrapped vehicle sustains 30,000-60,000 hits a day, every day, and vehicle wraps last anywhere from 3-5 years.
Southwest Precision Printers can wrap your vehicle for a fraction of the costs of other marketing mediums such as billboards, TV/Radio spots and print advertising.
You may or may not know that car wrap advertising ranks the highest among many different types of outdoor advertising mediums. It has become a universally accepted fact that car wraps offer the best "return on investment" and lowest "cost per impression" in all of advertising.
SWP’s vehicle wrap professionals can guide you from start to finish. We can help build concepts, design, proof, produce, deliver and install using only the latest digital print and vinyl graphics technology that produces the highest quality wrap.
Southwest Precision Printers vehicle wraps use the latest digital print and vinyl graphics technology to produce the highest quality wrap.
All Handled From Start to Finish
- In-House design and conceptualization
- Best 3M vinyl's and laminates
- Printing and laminating
- National network of professional installers
- Environmentally controlled install areas