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Direct Mail Marketing Tips in Real Estate for Baby Boomers

Did you know that Baby Boomers are the most active retirees in history? Between travel and yoga, these retirees enjoy the active lifestyle and don’t like to sit still. In fact, many baby boomers are seeking to downsize their home to free up funds for vacations and they are looking for neighborhoods that encourage outdoor activities and community. If you are realtor looking to improve your direct mail marketing campaign, you are in luck!

Baby boomers tend to respond positively to direct mail marketing that’s up-to-date, modern and doesn’t make their age a major point of focus. Especially when direct mail offers match their interests.

Here are several ways to target your direct mail marketing toward Baby Boomers behavior.


Just listed – Engage with a direct mail piece with a unique URL to show a virtual tour

Market Update – show market reports that link back to your real estate website!


Property Flyers – include more visuals than writing. Maximize the font size and leave white space.

Need help getting started with your next direct mail campaign? Fill out a Direct Mail form to get started today!

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