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GRACoL/G7 Certified

What a difference a little variance makes…consistency matters

SWP has the honor of holding a GRACoL Master Qualification. G7 calibrates proof-to-press and press-to-press across any printing method.

G7 benefits include:

  • Faster make-ready
  • Greater consistency
  • Higher quality
  • ISO standard press output
  • Reduce costs
  • Less waste
  • Decrease turn-around times
  • Avoid re-makes
  • Acquire print predictability: know what you’ll get on press-before you get there

G7 stands for quality under contol, using a color spectraophotometer. In this case, a SWP pressman does not “eyeball” the color. Instead the pressman monitors the spectometer at 50-sheet intervals.

Color Spectophotometer benefits:

  • Measure color bars on sheets
  • Records in database
  • Pressmen check against standards
  • Maintains color balance throughout job
  • Simplifies future reprints
  • AAA-assured accuracy always
  • SWP processes leverage technology
  • Assure color and finish consistency









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Long time printing veteran, Jim Walker was honored with the Silver Medal Award from the Houston chapter of the American Advertising Federation at its 2015 American Advertising Awards on February 19th at Minute Maid Park. The Silver Medal Award is … [...]

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